Podcasts, those audio shows that are like radio programs for iTunes and other players, have been around for a long time and are still incredibly popular. Podcasts like this real estate vodcast has over 500,000 monthly listeners. But real estate is visual, so podcasts with video, or vodcasts, can be a serious alternative for the cutting edge real estate professional. But what do you put in a vodcast and how does it get you business?
Bigger Pockets – an online real estate investment firm does regular podcasts.
Creating vodcasts is not difficult technically, but there are added production issues to consider. The first, like in a podcast, is sound quality. Without good sound you’ll get nobody following your vodcast. But you can’t really use a big radio style microphone, so you’ll need a good quality lapel mic. Your next consideration will be the video itself. Will you just do talking head stuff, similar to a podcast, or even interviews via skype? Then you’ll need a studio set up (your office could do) with decent lighting. But if you plan to get out to properties, you’ll need more lighting and probably someone to work the camera.
So what would you vodcast? There are endless options for real estate. You could talk about issues in real estate, the process, in fact anything that you might blog about could be included in a vodcast. Alternatively, you could produce an HGTV style program that offers buyer checklists or renovating tips while showcasing your properties, like this demo vodcast.
Example of a real estate podcast on youtube
Getting your vodcast out is pretty simple. The two biggest outlets are YouTube and iTunes. Both offer the option for viewers to subscribe to receive future editions.
So why do a vodcast? The same reason as you blog – to get your brand out there and be seen as an expert in your area of real estate. By providing quality content and a valuable service you can be perceived as the expert. The video aspect of a well-produced vodcast increases the level of that perception. Plus video opens up more avenues to reach buyers via the millions of YouTube and iTunes users you are missing right now.
But it’s worth noting the downside. Not everyone is natural on camera. Some people get nervous or twitchy. If you are one of these people you might consider either doing a show with content other than you talking on camera (and even using voice over talent) or sticking with blogs and podcasts. Some people are just better writers than on camera communicators.
So if vodcasts work so well, why aren’t lots of real estate professionals doing them when lots are doing blogs? The answer is, good vodcasts aren’t easy to do. They take preparation, planning and a lot more equipment than a laptop. They take more time to film, edit and publish. And frankly, most people are too busy doing their day to day work to put in the effort. But just as those who go the extra mile with the quality of their blogs get more business, so those who put the work in to produce a quality real estate vodcast can set themselves apart from the crowd.